Does Promotion Mix Really Help To Enhance Brand Equity: A Literature Review

Literature Review: Brand Equity

Brand management to protect brand equity: A conceptual model

Corporate and product brands are increasingly accepted as valuable intangible assets of organisations, evidence of which is apparent in the reported fi nancial value that strong brands fetch when traded in the mergers and acquisitions markets. However, while much attention is paid to conceptualising brand equity, less is paid to how brands should be managed and delivered in order to create and ...

Does Microcredit Really Help Poor People ?

ver since microcredit first began to capture public attention 25 years ago, the usual story line has been that it is a tool of extraordinary power to lift poor people—especially women— out of poverty, by funding their microenterprises and raising their incomes. This picture has been buttressed by hundreds of inspiring stories of microentrepreneurs who used tiny loans to start or expand their bu...

Does packet replication along multipath really help?

For reliability of communication and simplicity, oftentimes packets are replicated along predetermined multiple routes to the destination. Alternatively, for traffic load balancing, data traffic is distributed along disjoint or meshed multiple routes to the destination – called selective forwarding. In this paper, we study and quantify the resource usage in these schemes, namely, packet replica...

Does e-Business Modeling Really Help?

Many innovative e-business ideas are hardly understood by their stakeholders when articulated just by words. To create a better, also shared, understanding, and to enhance confidence in the feasibility of such verbal ideas, we have developed a model-based e-business development approach called e -value . But does a model-based approach really contribute to the development of innovative e-busine...